- Customer numbers are dropping while existing customers are price-sensitive, unresponsive, and disloyal. Assess marketing strategy & deployment to uncover unprofitable campaigns and discover ways to maximise return on investment.
- Unclear purpose …. no direction, unproductive & ineffective sales processes, disorganised & unresponsive sales team. Assess strengths & weaknesses, uncover courses of poor sales performance and discover areas of competitive advantage.
- Misrepresentation of expected outcomes, unaccountable work practices, inexperience & incompetence …. characteristics common in the marketing industry. Don’t be a victim of self serving marketing companies …. be equipped with the knowledge to fight back.
- Understand the big picture and guard against self serving solutions providers – with their indifference to business needs, unacceptable work practices and absence of support. Don’t be dazzled by the hype …. be equipped with the knowledge to fight back.
- Indifferent and unresponsive customers … resulting in unpredictable purchasing. Connect with your customer and discover critical consumer insights and make your customer relationships dramatically more profitable.
Knowledge & Ability
- ‘Sales Ignition’ is a monthly newsletter focusing on sales best practice for improved sales performance and better decision making. The first edition of this news letter is yet to be published. We appreciate your patience and look forward to providing relevant information and resources – to solve not only existing sales problems, but also position ...
- ‘Get Bizii’ is a monthly newsletter focusing on process & technology innovation for delivering countless connected, responsive & loyal customers. The first edition of this news letter is yet to be published. We appreciate your patience and look forward to providing relevant information and resources – to solve not only existing marketing problems, but also ...
- ‘Eventz’ is a monthly newsletter announcing best practice seminars, workshops & forums … with an aim of guaranteeing sales & marketing productivity & performance. The first edition of this news letter is yet to be published. We appreciate your patience and look forward to providing relevant information and resources – to solve not only existing ...
Latest Blog Posts
- To achieve any degree of long-term success online, a business must invest the time to build trust with your target audience. Once you position yourself as a trusted authority in your marketplace you will be amazed at how fast your profits will increase and your business will grow.
- People often ask if ‘long form’ sales letters really work; and our answer is a resounding yes! I know what you’re thinking. “What kind of people respond to letters that go on forever, are often repetitive, have sensational headlines that scream attention, and are jam-packed with unrealistic and unsubstantiated promises” …. yet you’d be surprised ...
- When it comes to cold-calling many people think they can just “wing it”, but with 10 seconds to grab a prospects attention and engage them long enough to get your message across; preparation is your key to success. Remember, first impressions are lasting … often there is no second chance.